Confronting an identity crisis?How to ?brand? systems engineering
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چکیده
منابع مشابه
Confronting an identity crisis - How to "brand" systems engineering
Systems Engineering is not a new discipline; the term has been in use since World War II. Yet, whilst there has been no shortage of definitions of the term over the years (not all of which are consistent), there is little consensus on the scope of Systems Engineering. This is particularly true in relation to other overlapping disciplines such as System Dynamics, Operations Research, Industrial ...
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متن کاملThe Foundations of Identity-Based Brand Management
To begin with, an overview of the present challenges facing brand managers will reveal how the waning, or in some markets, non-existent, differentiating power of many brands results in enormous price pressures. After that the creation of competitive advantage will be examined from three different perspectives: the market-based view, the resource-based perspective, and the competence-based posit...
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ژورنال
عنوان ژورنال: Systems Engineering
سال: 2005
ISSN: 1098-1241,1520-6858
DOI: 10.1002/sys.20028